TVX 2014

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TVX2014, or as a longer winded version, “ACM International Conference on Interactive Experiences for Television and Online Video 2014″ was recently held in Newcastle, UK. Newcastle is the party capital of the UK (cue many arguments…), so it was a lively conference in a lively city!

Our long paper, “Disinhibited Abuse of Othered Communities by Second Screening Audiences” (links: eprints, ACM) was a look at how TV viewers treat participants and stars on TV shows. In particular it looked at how the TV show “Thelma’s Gypsy Girls” was commented upon by a second screening audience. We investigated the tweets that were posted during the show and that contained the “#thelmasgypsygirls” hashtag. When TV shows encourage a discussion of the content and issues that are broadcast through the showing of a hashtag on screen they have no control over that discussion. If it took place in the broadcast, or if the shows producers had some kind of ownership of that discussion then certain ethical and other guidelines must be adhered too. As it is, as the discussion takes place on a completely separate platform and the producers and broadcasters have no control or ownership of the that platform. The discussion falls through a loophole in the ethical guidelines governing broadcast TV and there is no control over it (apart from the platform guidelines, such as Twitter’s terms and conditions).

It seems strange that a TV show is encouraging discussion and debate over its content, yet it has no control over that debate. Freedom of speech and liberal censorship and libel laws allow these discussions to take place with only legal repercussions if the debate gets out of hand.

TV and Twitter are uneasy bed fellows. On one hand, Twitter sees TV and the discussions which take place around TV shows as vital to its growth and usage in the future. TV shows  see Twitter as an important place to host discussions about their issues or content. However, with no control over that debate, it seems that TV shows and the broadcasters are selectively myopic when it comes to these debates. Sure, they can give instant feedback and comments about the show, however, they can also be hate fuelled and libellous towards individuals or groups within the shows.

The 1971 classic, “Le Mans” is only very occasionally shown on UK TV. Starring Steve McQueen, the film is considered a benchmark in racing films. McQueen raced this car with Peter Revson (the 48 Porsche 908/2 Spyder) in the 1970 12 Hours of Sebring race, where it came first in its class, and second overall.

Inside the F1 twitterverse. Part 1: The Teams

Have you ever wondered what the world of Formula 1 twitter looks like ..? No? Well maybe you should. The use of twitter as a social communication space has embraced the widening of its use to, amongst other things, augment TV broadcasts, live event consumption and now it allows fans of any sport you could mention to follow their favorite teams and stars with a 24/7 feed of information and updates. Formula 1 has been at the forefront of social media channel exploitation to give fans access to the rarefied world which exists behinds the scenes in this global sport. All twelve teams have adopted twitter as part of their social media communication strategies – with varying degrees of information and levels of communication being employed. Generally, the team accounts provide a top level communication in a simple hierarchy, with driver and team member accounts completing the landscape with individualized information for fans and interested followers.  In this post we look at the teams and how followers are distributed among them. An analysis of how drivers fare on twitter will follow.

Teams and followers

Each of the twelve teams have a twitter follower-base which range from a modest 47,000 for Toro Rosso, to  316,173 for Ferrari.

The number of unique followers in these totals is 670,300, which doesn’t sound like a lot when it comes to a global sport such as F1. When analysing twitter user numbers when related to large scale phenomena such as sports fans and TV show audiences it becomes apparent that twitter, while generating vast quantities of information and data, actually only accounts for, in the case of TV audiences a small percentage (< 5%) of the viewing audience. This effect is more pronounced for F1. With a global audience figure of around 520 million (www.formula1.com), the team’s twitter followers reflect only a tiny 0.12% of the global audience.

What is the behaviour of the followers of F1 teams?  If we look at the number of teams followed by each twitter user, the results show an interesting distribution:

With 68% of the teams followers only following one team, does this underline a partisan quality to F1 supporter behaviour? Certainly supporters on the tribunes across the world show their support for their chosen team in this way, be it the Tifosi of Monza or the rocket red caps at Silverstone. A closer look at this behaviour using the social network analysis tool, ‘Gephi’, reveals the dramatic nature of this partisan follower behaviour:

The clusters are formed from the single team followers, with the links between the teams being formed from the followers who follow more than one team. Each connection or ‘edge’ represents a ‘follow’ by a single user to a single team.This network only represents a 1% snapshot of the F1 teams twitter network – computation times and data manipulation issues on the MacBook became too significant when handling larger data sets. It does, though, give a graphic indication of the nature of F1 teams follower behaviour.

If we look a little closer at the followers who follow only one team – arguably indicating a defined level of support or partisan following, the results give an indication of the type of support each team receives:

With a level of 56% of their twitter followers following only them, Ferrari, unsurprisingly, has the highest level of partisan support from twitter followers. McLaren and RBR follow with significant levels of core support from twitter followers. A surprising bit of information from this data is the status of the Caterham F1 team. While enjoying a top 6 level of support from twitter followers, the proportion of those following only Caterham is low at 14.7%. This possibly reflects its status as a relatively ‘new’ team, but having a majority of followers who also follow other teams. Are Caterham everyones favourite ‘second team’?

The data which twitter produces is vast and almost endless in its research potential. Certainly the perspective it allows here is interesting. The defined segmentation of the supporter base by the identification of single team followers is interesting for teams, their sponsors and F1 in general. The segmentation is probably not anywhere near as  defined as, say, that of Premership football teams, but it still offers an insight into the reach and exposure to core fans that twitter offers.

What a twitterific jubilee..!

Yesterday’s Diamond Jubilee River Pageant was a magnificent occasion. As is usual now, the world of twitter was alive with TV viewers discussing, ranting, or just observing the proceedings as they watched. The use of twitter and other social media channels while watching TV is rising in popularity, and it is generating vast amounts of data for researchers. Viewer opinions, thoughts and instant feedback are available to be searched and mined for new perspectives on how we consume our TV entertainment and how we interact with friends and others while we are watching.

The #bbcjubilee hashtag was a focal point for viewers of the BBC coverage of the Pageant, and I collected over 46,000 tweets during the broadcast. This is a reasonable amount, but doesn’t come near the  volumes of tweets produced during XFactor broadcasts for instance – probably reflecting the different viewing demographic and the type of programme.

The wordle above shows the relative occurrences of the 150 most popular words in the #bbcjubilee tweets. As you would expect, the Queen and members of the Royal Family feature prominently, but then as we have seen in other TV related streams, the BBC presenters and other celebrities feature also. The phenomenon of celebrities tweeting about the broadcast and being retweeted in large volumes is a common observation and is seen here with comedian, Frankie Boyle and Radio 1’s Matt Edmondson featuring.

The network of viewers discussing  the proceedings shows a typical profile for TV audience Twitter networks. Large numbers of users linked to one or two others through ‘mentions’, while a small number of celebrities and popular tweeters are mentioned by large numbers of other users as their tweets are retweeted through the network, seen here by the large clusters in the centre of the network.

 This gives us more good data to try to understand the social nature of these networks of, in most cases, non co-located TV viewers, and what it can tell us about TV audiences in general. I’m looking forward to discussing this with others at the upcoming EuroITV 2012 conference in Berlin!

A lot of bits and pieces….

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The pitlane during the Saturday morning pitwalk at Le Mans is a very busy place. It is a ‘must do’ activity for many fans, so the narrow pitlane gets very congested. I took this opportunity to look along the pit garages from the end to get this show to the bodywork panels laid out on show in front of the garages.

The state of that pitlane is a bit like the state of my EuroITV2012 paper which is loads of bits of interesting stuff, but not organised, or put together in any workable (or more importantly, submittable) form. Grappling with the conundrum of exactly why we tweet while watching TV is proving allusive to many researchers right now. It is interesting to see that PR and marketing gurus are now homing in on Twitter as a new landscape to exploit particularly when combined with TV viewing (http://blogs.imediaconnection.com/blog/2012/01/02/4-ways-to-optimize-the-tv-twitter-connection/). With that in mind, and the contributions of others in the world of Twitter research I am steadily bolting my paper together, clipping on the relevant parts and fine tuning the prose.